Web Analyst - Adobe Analytics Specialist

Ponuka práce

Dátum pridania: 27.2.2024

Práca

As an IBM.com Web Analyst you will analyze website data, extract insights, and provide actionable recommendations to improve the web experience.



What you will do:

- Utilize Adobe Analytics to monitor, measure, and analyze website traffic, user behavior, and performance metrics.

- Develop and maintain custom reports, dashboards, and data visualizations to track key performance indicators (KPIs) and provide actionable insights to stakeholders.

- Conduct in-depth analysis of website traffic patterns, user interactions, conversion funnels, and customer journeys to identify areas for optimization and improvement.

- Collaborate with cross-functional teams including marketing, product, and design to implement data-driven strategies and initiatives to enhance website effectiveness and user experience.

- Monitor and report on the effectiveness of digital marketing campaigns, including email marketing, social media, and paid advertising, and provide recommendations for optimization.

- Stay current with industry trends, best practices, and new technologies in web analytics and digital marketing.





Required Experience:

- Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field.

- Experience working with Adobe Analytics (formerly Adobe SiteCatalyst) and other web analytics tools like Google Analytics, heat maps and data visualization tools.

- Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.

- Experience creating custom reports, dashboards, and data visualizations.

- Familiarity with tag management systems (e.g., Adobe Dynamic Tag Management, Google Tag Manager, Tealium) and channel attribution.

- Excellent communication and presentation skills with the ability to effectively communicate technical concepts to non-technical stakeholders.

- Ability to work independently and collaboratively in a fast-paced, dynamic environment.



Preferred Experience:

- Adobe Analytics certification or equivalent.

- Experience with other Adobe solutions (e.g., Adobe Target, Adobe Audience Manager, AEP, Journey Optimizer)

- Knowledge of audience targeting data sets like 6Sense, Demandbase, Bombora et al.

- Experience working in B2B, e-commerce and/or lead-generating businesses.



This is a hybrid role. Attendance in the office is required 3 days per week.

 

Druh pracovného pomeru

plný úväzok

Požiadavky na zamestnanca

vysokoškolské I. stupňa (bakalárske)
Anglický jazyk

Miesto práce

Bratislava

Kategória

Informatika - software, Marketing, reklama, PR

Povolania

Databázový analytik, IT analytik, Marketingový špecialista, Špecialista marketingových analýz